Grosvenor House London
In 2023, is Designed (formerly known as iCONic) curated the first fashion showcase in Conduit Street. This year, our new retail showroom ha...
Grosvenor House London
Designed by Roberto
Sketched by Wendy (RoundFace Jewellery)
is Designed takes the form of "retail + showcase", and collaborates with fashion designer brands through both a buying system and consignment agreements. Unlike Browns and Dover Street Market, which frequently sell established brands, we exclusively support new, niche independent designer brands.
Fashion designer brands can join our event through invitation or by submitting an application. To apply, please send your application materials to iconic@robertoquan.com. The application should include the brand and designer names, profiles, presentations, and any other relevant information. Our panel will carefully review the application and make a decision within 7 days of receipt.