what is "is designed"?

is Designed (iD) formerly known as iCONic is a platform specialising in designer brand agency and curating fashion retail. It provides a retail space that operates as a dynamic incubator for emerging fashion brands. Comprising a diverse array of newly established fashion designers and artists from around the globe, iD offers these creative individuals a unique opportunity to cultivate their visionary concepts and ultimately expand their own iconic brand.

 The curation of iD features a high-end showcase style. Embracing the theory of "Less is More", a high-end display art style is characterized by a spacious and well-designed space that showcases the quality and features of the products or services on offer.

We organise retail events for talented fashion designers with a limited budget needing marketing experimentation. It is our aspiration that every designer stationed in iD will gain confidence in the future development of their brands. During their residency, they not only generate substantial retail sales, but also gain valuable market experience to determine future design direction and marketing strategies.

Our first showcase was held at 14 Conduit Street, Mayfair, London.  The success has generated increased interest from designers who wish to participate in our future exhibitions.